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Community // Economic Development // Recruitment

Healthy Pictou County: Operating Room

Some of the most powerful moments in a community happen behind doors most people never get to open. Healthy Pictou County came back to us with a bold idea: what if a prospective surgeon, nurse, or new grad could step inside those rooms before they ever set foot in the county? Building on the 360° Virtual Reality Hub we launched together in 2024, we expanded the experience with two brand new immersive spaces, an inside look at the Operating Room (OR) at Aberdeen Regional Hospital and the Orthopedic Assessment Clinic (OAC). The goal was the same one that has guided this partnership from the start: to help talented healthcare professionals see themselves living, working, and thriving in Pictou County.

The Challenge

Recruiting and retaining healthcare professionals in a rural region is one of the great challenges of our time, and no brochure, job posting, or stat sheet can capture what it actually feels like to walk into a hospital and find your people. Healthy Pictou County knew that the OR and the Orthopedic Assessment Clinic held a story worth telling, one of skilled teams, thoughtful investment, and a collaborative environment that quietly outshines expectations. The task was to bring that story to life honestly, letting prospective professionals and their families experience these highly specialized clinical spaces from anywhere in the world, without ever losing the human warmth at their core.

Our Approach

We picked up right where we left off, deepening the immersive world we had already built for Healthy Pictou County and inviting visitors even further behind the scenes.

Working shoulder to shoulder with the team at Aberdeen Regional Hospital, we captured two of the county's most compelling clinical environments in fully immersive 360° video:

The Operating Room. A highly specialized space where surgical procedures are performed by a multidisciplinary team of surgeons, anesthetists, and nurses. Our 360° experience places users right inside the OR as the surgical team prepares a patient for surgery, revealing the collaboration, choreography, and precision that define surgical care at Aberdeen.

The Orthopedic Assessment Clinic. Known locally as the Hip and Knee Clinic, this is a dedicated space where patients receive education and support to better manage hip and knee arthritis, along with rehabilitation for those preparing for or recovering from joint replacement surgery. The immersive experience invites users to explore the clinic's classroom and gym, including the specialized equipment made possible through the investment of the Aberdeen Health Foundation.

Every frame was captured with the same care and honesty that anchors everything we do, guided by a hospital team that welcomed us at every turn.

The Solution

Two new immersive experiences, seamlessly woven into Healthy Pictou County's existing 360° Virtual Reality Hub. From anywhere in the world, visitors can now step inside the OR and the Orthopedic Assessment Clinic and stand in the middle of the action, taking in the people, the facilities, and the collaborative spirit that make healthcare in Pictou County so distinctive. The new spaces join a growing collection of immersive stories that let prospective professionals, students, and their families experience not just a workplace, but a community they could call home.

Results & Impact

The OR and OAC experiences extend a partnership that continues to redefine what healthcare recruitment can look like. The expanded hub:

• Opens the doors to specialized clinical spaces that candidates would otherwise never see until day one
• Showcases the skilled teams and modern equipment that set Aberdeen Regional Hospital apart
• Deepens Healthy Pictou County's growing library of authentic, immersive stories
• Strengthens the county's ability to attract and retain healthcare professionals by letting them truly picture themselves there

Project Services

BRAEVR

View Virtual Hub

Testimonial

Client Feedback

The immersive experiences BRAEVR created give people a chance to truly step inside our hospital and see the incredible teams and equipment we have here in Pictou County. That's something no job posting could ever do. Their work is helping us show prospective healthcare professionals exactly why this is such a special place to work and live.

Nicole LeBlanc, Project Navigator - Healthy Pictou County

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Healthy Pictou County is a grassroots health advocacy organization based in Nova Scotia, committed to improving healthcare access and inspiring local action.

The Trucking Human Resource Sector Council Atlantic (THRSC Atlantic) is a non-profit organization supporting workforce development in the trucking industry across Atlantic Canada.

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