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Training & Education

THRSC Atlantic

The Trucking Human Resource Sector Council Atlantic (THRSC Atlantic) is a non-profit organization supporting workforce development in the trucking industry across Atlantic Canada. Their mission is to provide strategic HR tools and training programs that strengthen the sector and prepare workers for the evolving demands of the transportation landscape.

The Challenge

THRSC Atlantic sought to modernize dispatcher certification by creating a more interactive, engaging learning experience that would align with industry standards and improve learner outcomes. The goal was to develop a provincially recognized certification pathway that could be delivered virtually, expanding access while maintaining a high standard of realism and industry relevance.

Our Approach

New Brooklyn Media collaborated with THRSC Atlantic to design and develop an interactive 360° training solution integrated directly into a Learning Management System (LMS). By using real-world dispatch scenarios and immersive video environments, we crafted a virtual tool that replicates the day-to-day challenges of the role. The development process included close consultation with industry experts, iterative testing, and a focus on intuitive user experience to ensure both accessibility and effectiveness.

The Solution

The result is the THRSC Atlantic Virtual Dispatcher Certification Tool—a fully immersive, LMS-integrated training platform offering a micro-credentialed certification recognized at the provincial level. The platform allows learners to navigate realistic dispatch situations, enhancing decision-making skills and industry preparedness in a controlled, virtual environment.

Results & Impact

Though the training tool has not yet been made public, it represents a significant advancement in workforce training for the trucking sector. THRSC Atlantic is now positioned as a leader in immersive learning and virtual credentialing, with a product that is expected to drive sector-wide adoption and improve recruitment, retention, and readiness across the industry.

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