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Tourism

Tourism Nova Scotia

Tourism Nova Scotia (TNS) is the province’s official tourism marketing organization, dedicated to promoting Nova Scotia as a premier travel destination. Through strategic marketing campaigns and partnerships, TNS works to drive visitation, grow the tourism economy, and share the unique stories and experiences that make Nova Scotia special.

The Challenge

To stay competitive in the global tourism market, TNS needed an agile, creative partner capable of producing diverse, high-impact video content that reflects the depth and variety of Nova Scotia’s tourism offerings. With audiences increasingly consuming travel content through social media, immersive video, and digital storytelling, TNS required high-quality, flexible production support to deliver on these evolving expectations.

Our Approach

Since before our official incorporation in 2018, New Brooklyn Media has partnered with TNS and its agency of record M5 Marketing Communications to develop video content that brings the province to life. From the scenic shores of Yarmouth to the dramatic landscapes of Cape Breton, we’ve captured stories and experiences across the province. Our team provides full-service production—handling everything from concept development and scripting to on-location filming, editing, and post-production. We’ve produced a wide variety of content types, including short social media videos, narrative-driven campaigns, short documentaries, and immersive 360-degree virtual reality experiences.

The Solution

Over the course of this long-standing relationship, we have delivered a comprehensive portfolio of video assets designed to inspire travel, showcase community life, and celebrate the province’s rich natural and cultural heritage. These projects are customized to suit specific campaign goals—whether targeting digital audiences with bite-sized social content or immersing viewers in VR experiences that virtually transport them to Nova Scotia’s top destinations.

Results & Impact

Our work has consistently helped TNS increase engagement across digital platforms, enhance its visual storytelling capabilities, and strengthen Nova Scotia’s reputation as a must-visit destination. The diversity, quality, and consistency of our output have made us a trusted production partner year after year, with our videos featured in major marketing campaigns, on official tourism channels, and across social media.

Project Services

Video Production

Testimonial

Client Feedback

I’ve had the opportunity to work with New Brooklyn Media over the past few years. From small shoots to elaborate productions, from highlight videos to mini documentaries, we’ve done it all with them. A true family business (hey Brad and Lydia!) they are a pleasure to work and have consistently handled our projects from pitch to final product like the pros that they are. No matter the ask their incredible team has made ours, and our partners visions a reality while doing it with a smile (and a very big treat bin).

Mark Flindall, Producer, M5 Marketing Communications

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Pictou County Partnership is dedicated to driving economic development, attracting investment, and enhancing community vitality across Pictou County.

Coastal Nova Scotia is a regional tourism initiative dedicated to promoting the cultural richness, breathtaking landscapes, and vibrant community spirit of Nova Scotia’s Northumberland Shore.

Healthy Pictou County is a grassroots health advocacy organization based in Nova Scotia, committed to improving healthcare access and inspiring local action.

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