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Non Profit

Skills Canada – Nova Scotia

Skills Canada-Nova Scotia is a dynamic non-profit organization committed to promoting skilled trades and technologies to youth throughout Nova Scotia. Their mission is to bridge the gap between industry demands and young talent, highlighting rewarding career pathways through innovative programs, competitions, and educational outreach.

The Challenge

Skills Canada-Nova Scotia sought impactful storytelling to engage youth, educators, and industry stakeholders, promoting skilled trades as viable and exciting career choices. They required visually compelling content that captured success stories, and the real-world applications of trade skills, driving deeper interest and awareness among young people.

Our Approach

New Brooklyn Media partnered with Skills Canada-Nova Scotia to produce the "Skilled Futures" video series, an immersive, authentic exploration of career opportunities within skilled trades. We meticulously planned, filmed, and produced engaging content featuring real professionals and industry experts. Our storytelling approach prioritized genuine, relatable experiences designed to inspire youth and educators alike.

The Solution

We delivered a suite of captivating career exploration videos tailored for educational outreach, social media engagement, and stakeholder presentations. These videos vividly illustrated the diverse career opportunities available in skilled trades, highlighting personal experiences and professional journeys to emphasize the critical role skilled trades play in Nova Scotia's economic future.

Results & Impact

The video series significantly enhanced Skills Canada-Nova Scotia’s outreach and impact, driving increased engagement from students, educators, and industry partners. The authentic storytelling approach effectively communicated the appeal of skilled trades, inspiring greater participation and reinforcing the value of these essential careers within the community.

Project Services

Video Production

Testimonial

Client Feedback

Skills Canada – Nova Scotia (SCNS) has had the pleasure of working with New Brooklyn Media for more than 7 years on various projects from commercials to informative shorts that introduce youth to career options in skilled trades and technologies. The team at NBM have worked with us collaborating at every stage of development and have very much been an extension of our team. It is wonderful to work with a creative, innovative team who truly understands what our organization is all about, why we do what we do and who we do it for. As a result of their focus and effort to understand us so well the work the NBM crew have produced for SCNS is timeless and will make an impact on youth for many years.

Laura King (She/Her), Operations Manager, Skills Canada - Nova Scotia

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