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Economic Development

Invest Nova Scotia

Invest Nova Scotia is a provincial economic development agency focused on driving inclusive growth by attracting investment, supporting innovation, and promoting Nova Scotia as a globally competitive location for business. Their work helps shape a vibrant economy through strategic partnerships, sector development, and talent attraction.

The Challenge

Invest Nova Scotia needed a powerful and cohesive set of marketing tools to showcase the province’s key industries and competitive advantages to an international audience. The objective was to attract skilled professionals and global investors by highlighting not only the economic opportunity but also the exceptional quality of life Nova Scotia offers. The challenge was to communicate this story with credibility, impact, and visual appeal across sectors as diverse as finance, agriculture, and technology.

Our Approach

New Brooklyn Media approached the project with our signature blend of creativity, authenticity, and innovation. We collaborated closely with Invest Nova Scotia to identify impactful narratives, capturing insightful interviews and vibrant visuals that spotlighted genuine stories from local entrepreneurs, business leaders, and community members. We crafted each video to resonate emotionally, maintaining a focus on timeless storytelling rather than transient trends.

The Solution

We produced a suite of high-quality videos highlighting Nova Scotia’s leadership and potential in five key sectors: Financial Services, Agri-Tech, Ocean Tech, Interactive Media, and Life Sciences. Each video focused on innovation, workforce development, and quality of life—presenting Nova Scotia as a place where talent and business can thrive. Each piece combined authentic storytelling, professional cinematography, and engaging narratives to effectively communicate the province’s unique value proposition to potential investors and stakeholders.

Results & Impact

We produced a suite of high-quality videos highlighting Nova Scotia’s leadership and potential in five key sectors: Financial Services, Agri-Tech, Ocean Tech, Interactive Media, and Life Sciences. Each video focused on innovation, workforce development, and quality of life—presenting Nova Scotia as a place where talent and business can thrive. Each piece combined authentic storytelling, professional cinematography, and engaging narratives to effectively communicate the province’s unique value proposition to potential investors and stakeholders.

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