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Economic Development

Bonavista-Trinity Regional Chamber of Commerce

The Bonavista-Trinity Regional Chamber of Commerce is a driving force behind economic and community development on Newfoundland and Labrador’s Bonavista Peninsula. By supporting local businesses, social enterprises, and strategic partnerships, the Chamber works to create a thriving and inclusive regional economy.

The Challenge

The Chamber wanted to raise the profile of the Bonavista Peninsula as a dynamic place to live, work, and invest. They sought to communicate two key narratives: the strength and innovation of community-led non-profits, and the broad spectrum of social and economic opportunities available in the region. The challenge was to tell these stories in a way that was authentic, visually compelling, and emotionally resonant.

Our Approach

New Brooklyn Media collaborated closely with the Chamber to develop a two-part video storytelling series. We conducted in-depth interviews with local leaders, entrepreneurs, and residents to highlight both grassroots impact and future-facing opportunity. Filming took place on location across the peninsula, with an emphasis on capturing the natural beauty, cultural character, and entrepreneurial spirit of the region. From scripting and pre-production to editing and delivery, we ensured every frame reflected the heart of the community.

The Solution

The final product was a video series designed to support the Chamber’s broader regional promotion and community engagement efforts. The videos focused on the impact of progressive non-profits and social enterprises, illustrating how local, community-led initiatives are fostering innovation and building a socially driven economy. Also, they spotlighted the region’s economic opportunities and lifestyle advantages, positioning the Bonavista Peninsula as a forward-looking place to live, work, and invest. Through powerful storytelling, rich visuals, and authentic voices, the series captures the spirit of a region rooted in resilience and fueled by possibility.

Results & Impact

The video series provided the Chamber with versatile, high-quality content to support investment attraction, talent recruitment, and tourism promotion. It has served as a key storytelling asset, resonating with local stakeholders and external audiences alike. By celebrating both social impact and economic development, the project helped reinforce the Bonavista Peninsula’s reputation as a model for rural revitalization.

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